Session Task: Encouraging Children


‘Encouraging Outdoor Activities For Children


‘I love dirt’ – Jennifer Ward





‘52 Activities to Help You and Your Kids Discover the Wonders of Nature’

As the title says this is a book to help parents and children engage together outdoors.

It’s not illustrated there is a photograph on the cover which suggests that it is aimed at parents that want to spend some time with their kids.

The age range would fall within under 5 years old, children that still need their parents around for this kind of activities.






‘My Outdoor Activity Doodle Book’ – Amanda Li




The art style used here tends to be purely made from illustrative typography and imagery. The colour scheme and style of drawing tends to indicate that the book is aimed at the younger age child of the spectrum (6-8).

The layout is quite hectic, but I feel that this conveys the idea behind the book, and more than likely mirrors the books content about the ‘wacky’ activities children can do outside.







‘The Stick Book: Loads of Things You Can Do Or Make With A Stick’ – Fiona Danks & Fiona Schofield




As a book cover this has an interesting blend of typography and illustration, this will catch the eyes of younger children as well as parents. Within the book the images are more photo based and there is a significant amount of text. The typeface is clear and there is plenty of space between the letter so despite the amount of text that suggests parents could be the ones reading it, older children will also be able to read and understand this book.

This book encourages the use of sticks to create multiple activities, by using an easily accessible outdoors object such as a stick the books encourages children to use their problem solving and creative skills outside, for example building with sticks will not only take creativity to plan and create but also problem solving to build.



3 Activities


Den Building

This activity is all about getting children to become involved within co-operation and teamwork, while attempting to solve the task of building a den.
  
Roll Down A Big Hill

Having fun outside, interacting with nature.


Tree Climbing

Involves the child engaging in physical activities that promote fitness. Exhilarating and stimulating, helping children develop a ‘strategy’ in order to climb a tree.



Organisations

PGL
Scouts/Brownies
‘Discover The Forest’
Duke Of Edinburgh Award

Naturesbase Holidays


"A small family farm campsite in west Wales. We offer 12 pitches  in 9 acres of flower rich meadows and farmland surrounded  by native tree. There are buzzards and kites overhead, a meandering stream and hedgerows ablaze with wildlife.This is a truly natural Welsh haven for you to experience nestled between the Cambrian mountains and Cardigan Bay. We believe in providing a quality uncrowded farm campsite site where adults can relax and enjoy the open countryside whilst children enjoy the rugged excitement nature has to offer.
As parents ourselves, we know that a holiday should be an opportunity to unwind for all the family, so we also offer day long naturesbase survival adventures for children and parents at our local National Trust property Llanerchaeron.
Bring your own tent or if you are new to camping or want a different experience you can stay in one of our lovely fully furnished safari tents.
A core feature is the promotion of  environmentally responsible tourism which we strive to  incorporate into all aspects of how we manage the site. We do not have electric hook ups, this is where evenings are all about, stories, conversation, star gazing, fires and the odd glass of wine."

Initial thoughts on the client's brief

  • Something quite 'organic' with the way the Naturebase Holiday is run, quite a home like feeling to the company. Perhaps suiting a hand-rendered approach to the brief?
  • No real existing branding, may lead to the possibility of creating an identity for Naturebase?
  • Looking at the way Naturebase is trying to convey it's image to families
  • Need to pick out a target audience for which age group of children I will be aiming to create the book for.